Honda has unveiled two brand new electric SUV models as the auto giant continues rapidly expanding its electric vehicle lineup. The Honda EM1 e: Ny1Prototype and the Honda e: Nx Concept indicate Honda is preparing to enter the crucial midsize SUV EV market starting next year.
The new models represent Honda’s vision for an intelligent, connected, and electrified future. Both midsize SUVs will utilize Honda’s advanced e: Architecture to deliver a dynamic driving experience on par with gas-powered models.
“Honda is committed to reaching electric vehicle sales of 40% by 2030, and these new models represent the next phase of our e: N Once strategy,” said Honda CEO Toshihiro Mibe. “The EM1 and e: Nx demonstrate the capabilities of our integrated e: Architecture and advanced tech, signaling our direction as we aim to electrify our entire vehicle lineup.”
The production version of the EM1 e: Ny1 will go on sale in 2024 as a 2025 model, built in North America. Honda promises competitive power, range, and interior space stemming from its unique interior packaging.
The e: Nx is a bit smaller and follows in 2025, offering sharp styling and the latest tech in connectivity, interfaces, and AI assistant capabilities. Honda states the e: Nx will be their smartest and most technologically advanced SUV when it hits the market.
“Both models utilize our new e: Architecture, delivering dynamic performance, impressive range ratings, and advanced safety tech,” said Honda’s Assistant VP of Auto Planning, Takeki Tanaka. “The e: Ny1 and e: Nx represents the exciting evolution of our technology and design.”
Honda states both models will offer range ratings competitive with gas counterparts thanks to next-gen batteries. The e: Ny1 is projected to achieve 275+ miles per charge while the e: Nx will offer slightly less at 245+ miles per charge.
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The new SUVs promise excellent acceleration, vehicle stability, and regenerative braking capabilities. Honda’s focus on aerodynamics and lightweighting will also boost efficiency.
Honda emphasized connectivity and infotainment will be key strengths of both vehicles. Immersive digital dashboards, video streaming, 5G connectivity, and AI concierge capabilities are just a sampling of planned features.
Overall, Honda is touting these new EVs as superior family vehicles offering sustainability, safety, and seamless integration with digital lifestyles.
Honda’s expansion into midsize electric SUVs comes as competition heats up rapidly in this vital market segment. Toyota, GM, Ford, Volkswagen, and Kia are among others planning new electric SUVs while Tesla aims to dominate with its hot-selling Model Y.
But with quality brand recognition and growing EV expertise, analysts believe Honda’s new offerings can grab market share. The e: Ny1 and e: Nx will complement the automaker’s first mass-market EV, the cute and capable Honda E, along with the upcoming Prologue electric SUV in partnership with GM.
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As Honda transforms its lineup, executives are confident the accelerated shift to EVs will pay dividends.
“Our aim is for EVs to comprise 40% of North American sales by 2030 and 100% worldwide by 2040,” said Honda North America CEO Dave Gardner. “The e: Ny1 and e: Nx put us firmly on that path and exemplify the innovation Honda customers can expect from our EV lineup.”
Consumers seeking quality electric SUVs with advanced capabilities will have exciting new options to choose from as Honda embraces an EV future. The Japanese automaker believes its growing expertise and heritage of trustworthy vehicles provide a winning EV formula.
