PURE EV has successfully launched the world’s first Electric Vehicle Exchange Program, establishing a new standard in the automotive industry. The Vehicle Exchange Camp serves not only traditional internal combustion engine (ICE) 2-wheelers, but also EV enthusiasts. Consumers have responded positively to this innovative approach, resulting in a significant increase in exchange transactions and new bookings.
PURE EV aims to tap into India’s vast consumer base by offering an appealing proposition in a market with over 10 crore ICE 2-wheelers. Consumers bring in their used Electric/petrol 2-wheelers during the exchange camp, and local experts provide on-the-spot valuations at PURE EV dealer locations.
The valuation amount is then deducted seamlessly from the purchase of a brand-new PURE EV vehicle, effectively lowering the EMI down payment and allowing customers to adjust the balance loan payments through manageable EMIs without incurring a significant upfront cost.
This strategic initiative benefits consumers while also attempting to create a positive pressure environment. PURE EV intends to stimulate exchange walk-ins and bookings by attracting a significant number of 2-wheeler users in each locality, creating a ripple effect that positively impacts regular walk-ins for direct purchases. The unique Electric Vehicle Exchange Program aims to further penetrate the market by enticing consumers of other EV brands.
Owners of ICE two-wheelers from various brands have enthusiastically embraced the opportunity to switch to EV vehicles, drawn by the program’s compelling value proposition.
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Over a thousand customers have taken advantage of the exchange program, exchanging their old vehicles for new PURE vehicles. Consumers were offered a compelling incentive worth up to Rs 38,000 based on the condition of their vehicles. Following the program’s tremendous success during the Dussehra and Diwali seasons, PURE EV proudly announces its continuation during the upcoming Pongal and Padwa festivals, attracting interest not only from traditional ICE 2-wheeler owners but also from users of other EV brands.
“We are thrilled to see such a positive response to our EV Vehicle Exchange Program during the festive season, and we are looking forward to expanding this opportunity to even more consumers during the upcoming Pongal and Padwa festivals.” We are pleased to announce that PURE is the first EV 2-wheeler brand in India to establish an electric vehicle used vehicle market. “This also demonstrates the company’s capabilities in refurbishing and recycling key components, enabling a circular economy in the EV ecosystem,” said Mr. Rohit Vadera, CEO of PURE EV.
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PURE EV’s innovative approach not only contributes to environmental sustainability, but it also reshapes the EV landscape by making it financially accessible and appealing to a wider demographic.
